The master suite is a place where relaxation should be paramount. A calming color scheme and carefully staged space can do exactly that. Staging and real estate professionals submitted some of their favorite staging photos and tips for our new slideshow, How I Staged It: The Makings of a Master Retreat.
Staging not only results in a quicker sale but also tends to increase the home’s value too, according to the newly released 2019 Profile of Home Staging report conducted by the National Association of REALTORS®. One quarter of buyers’ agents say that staging a home increased the dollar value of a home between 1 to 5 percent compared to similar homes on the market that weren’t staged. Seventeen percent of agents said that staging increased the home’s dollar value between six to 10 percent.
Which rooms are the most important to focus on in the house?
Staging the living room was found to be the most important for buyers (47 percent), followed by staging the master bedroom (42 percent) and staging the kitchen (35 percent). For inspiration on sprucing up the master bedroom, view our slideshow: How I Staged It: The Makings of a Master Retreat
The least important area to stage? The guest bedroom, according to buyer agents. Only 8 percent of buyer agents said it was important to stage a guest bedroom in the home.
Guest Contributor: Patti Stern, PJ & Company Staging and Interior Decorating
The start of a new year in the real estate industry signals a prime opportunity for sellers to do what it takes to get their home noticed among the sea of listings soon to flood the spring market. After tackling the clutter, necessary repairs and updates, the key to making the best first impression for buyers is using on-trend styling touches to help them emotionally connect. Check out our suggestions below for ways of using some of the trends for 2019 to enhance a home’s features, engage buyers, and take your property from “For Sale” to “Sold” in no time.
A Neutral Gray Backdrop
We can’t say enough about the benefits of using gray or “greige” wall color when staging. This versatile neutral hue instantly brightens a space, enhances its unique features and can increase a property’s perceived size and value. We’re excited to try Benjamin Moore’s 2019 Color of The Year, Metropolitan, a soft, sophisticated, and calm gray that coordinates well with many on-trend palettes.
A Dash of Color
We love adding a little drama against a neutral backdrop of beautiful architectural elements by layering living rooms, dining rooms, and bedrooms with pops of bold color dispersed throughout a room. One of our favorite industry picks of the year is Pantone’s “Living Coral” for its energy, warmth, and cozy freshness. This color can also make a statement when paired with different shades of blues such as Behr’sColor of the Year pick “Blueprint,” as well as creams and different metallic accents.
Luxe Fabrics and Bold Patterns
We are seeing a lot of lush velvet fabrics and floral patterns in furniture and accents this year. A floral side chair or wall art, velvet pillows, and duvet covers, a patterned area rug, are just a few ways to add texture, depth, and the right amount of sophisticated style to complement a neutral space and grab buyers’ attention.
Mix Up Metals
A mixture of metal accents throughout a room will always be a timeless way to create balance and definition in a space. You can pair complementary finishes such as brass with chrome, copper with yellow gold, rose gold with stainless steel, or any combination of the above so your fixtures and decor create the “wow” factor that buyers will remember.
Elements from Nature
Using natural elements in the home is a trend that continues to gain popularity as people want to feel a connection to the outdoors. Plants in any size, shape or form such as potted succulents used as a dining table centerpiece, wall hangings, or floor plants in woven baskets have a naturally soothing quality that makes them well-suited for bedrooms and bathrooms in particular. Sustainable materials such as jute or seagrass rugs, natural woven pillows and throws, and pottery vases are also great accents for incorporating a welcoming, on-trend vibe into any space.
ABOUT THE AUTHOR: Patti Stern is principal, interior decorator, and professional stager of PJ & Company Staging and Interior Decorating. She has been decorating and staging homes since 2005. She and her team provide turnkey, full-service home staging and interior decorating to clients across Connecticut, New York, and Massachusetts. She also developed an award-winning staging program for the luxury homebuilder, Toll Brothers. Her company received the Houzz 2015, 2016, 2017 and 2018 Awards for Customer Service.
By Sarah Anderson, vice president marketing, VHT Studios
Have you found yourself in the past month mysteriously decluttering and refolding your clothes, all the while holding each one in your hands and pondering if they truly “spark joy?”
Since the release of Netflix’s newest hit show Tidying Up with Marie Kondo, decluttering and reorganizing our homes has become a virtual overnight sensation. It seems everyone around us is in a tizzy decluttering and reorganizing their belongings and proudly posting their results on social media.
But the KonMarie method of tidying up applies not just to keeping your drawers neat and organized. KonMarie can also be applied during this spring’s real estate season. That’s why now is the perfect time to “Marie Kondo” your condo – whether it’s a starter home or townhouse, or a luxurious mansion or penthouse with downtown or ocean views.
Tidying up a real estate listing and preparing it for sale doesn’t have to be stress-inducing and labor intensive either. One of the hottest trends in real estate – virtual staging technology – can certainly help.
“Marie Kondo”-ing your condo or home doesn’t have to involve identifying, and purging clothes, books, knickknacks, or kitchenware and hauling them to the resale shop. Popular virtual staging tools used by the most successful real estate professionals are a powerful way to apply the KonMarie method to help home owners “spark joy” by selling their homes quickly and at the best price.
1. Virtual Declutter
Virtual Declutter is photographing each room in a condo or home and combining science with an artist’s eye to eliminate clutter from walls, floors, and countertops. It will impress buyers, without the added labor and cost of decluttering, furnishing, and renovating a home.
Virtual Declutter can magically remove personal effects and knickknacks from surfaces in a photograph and present a more spacious and visually appealing
home. And of course, that will help to “spark joy” among prospective buyers.
For instance, many older Americans in downsizing mode have accumulated a lot of stuff that will be passed down or donated so they can move into a more compact and clutter-free home. If they’ve procrastinated in sorting out their belongings for showings, offer the Virtual Declutter tool as part of their real estate photography package. Whether a home has stunning architectural features that are lost in clutter, or it’s a starter apartment or studio, Virtual Declutter can be applied to any listing photograph and dazzle prospective buyers.
2. Virtual Paint
Real estate professionals may want to consider other virtual tools that are presenting a listing in the best possible light too. Walls covered with faded paint or outdated wallpaper won’t elicit feelings of joy for increasingly discerning buyers. That’s where Virtual Paint can refresh any wall and eliminate hassles of hiring a painter and waiting for project completion.
3. Virtual Stage and Furnish
For vacant listings, or those with outdated furniture, Virtual Stage and Furnish can fill a vacant room with furnishing without the expense or inconvenience of having to rent and move in tables, chairs, sofasm or beds. Let’s face it – not everyone’s design choices will put smiles on today’s buyers’ faces. They’re not interested in seeing the owners’ tastes in furniture and décor.
Virtual Stage and Furnish alters the décor of a room, based on the likely style preferences of potential buyers and how they may use each room in a home. Virtual Stage and Furnish can even transform a bedroom into an office, or a nursery into an exercise room or library.
Also, there’s no joy in a vacant home, which is often devoid of personality. Even worse, it’s hard for buyers to visualize how their furniture will fit in a vacant living room or bedroom. By virtually staging and furnishing it, you can provide a frame of reference for where the sofa will go, or the available space for nightstands or a comfy chaise in the bedroom.
Buyers want to envision their own lifestyle in their next home and increasingly expect a real estate listing to appeal to their tastes and preferences. Virtual tools may help clients better envision the possibilities of properties and spark some joy as they view the homes. And remember, that’s what the KonMarie method is all about.
ABOUT THE AUTHOR: Sarah Anderson is Vice President Marketing at VHT Studios, the nation’s leading real estate photography and visual marketing firm.
The fireplace is a hot home accessory to accent when a home is for sale, and a little staging can go a long way in giving it the attention it deserves. Staging and real estate professionals submitted some of their favorite staging photos and tips for our new slideshow, How I Staged It: Give the Fireplace Top Billing. Check out these stunningly staged fireplaces for ideas to inspire your own staging.
Want to have your photos featured? We’re looking for staging insights and photos for making over the entryway and dining room. Submit your pictures to firstname.lastname@example.org.
A great staircase can be attention-getting in your listing. Don’t forget to stage it and highlight it in your property photos to give it the attention it deserves.
“A circular staircase creates a positive first impression as people walk into the home,” says Kurt Geschwender with Geschwender Real Estate Co. “It’s a one-two punch. You’ve created strong curb appeal to move them off the street and into the house. Then you need to close them with the first impression as they enter the home. I’ve found that a buyer will mentally buy the home after they hit the front door … and that they tour the rest of the house looking for reasons why not to buy it.”
A circular staircase can be a symbol of elegance, says John Lynn, a real estate pro with 5 Star Real Estate Pros at Keller Williams Mountain Partners. “I’ve rarely seen a curved staircase in a home that wasn’t eye-catching in either its design or placement,” says Lynn. “People see a straight staircase design and think of a wide range of purposes for that staircase from basic functionality to being a home’s centerpiece for connecting life upstairs. However, a curved staircase makes a dramatic, jaw-dropping statement in a home ad appeals to home buyers on an entirely different level.”
Stage it: Add a circular table at the bottom of the stairway to enhance the circular staircase. Include a vase of fresh flowers. If there’s space, include a chair beside it. The staging below will help accent the curve of the stairway above.
Photo credit: L.J. Smith Stair Systems
Photograph it: Be sure to include a picture of the staircase in your MLS photos. Capture it from below and shoot toward the curve to show off its grandness.
Photo credit: L.J. Smith Stair Systems
Enhance it: The trend for staircases is cool iron blusters matched with warm wooden newels and handrails, says Craig Kurtz, president of L.J. Smith Stair Systems. “That marriage of wood and iron allows homeowners to ‘play’ off both materials so that the stairway complements other design elements of the home.” Make sure the style matches the rest of the home, however, Lynn says. “The shape, style, positioning and material of a staircase can be a positive or negative in the buyer’s mind depending on how it fits into the overall design of the home,” Lynn says. “I’ve noticed that most people prefer to match the materials in a staircase to existing fixtures of the home to give a consistency of theme or design. Having a staircase with a little bit of color, material or design contrast allows them to offset or even showcase the staircase in the home.”